We are a leading international consumer healthcare business

An primoraof people, partners and brands, working together to achieve more

About primora

Building primoras for better healthcare

Partnering with healthcare professionals worldwide to deliver trusted solutions

About primora

Trusted brands reaching patients globally

Delivering proven healthcare solutions to over 100 countries worldwide

About primora

Innovative products for everyday health

From dermatology to nutrition, our brands make a difference in peoples lives

About primora

Realising potential

Brands achieve more with Primora.

Spinal muscular atrophy (SMA) treatment has been revolutionized by three FDA-approved disease-modifying therapies—Nusinersen (Spinraza), Risdiplam (Evrysdi), and Onasemnogene abeparvovec (Zolgensma)—which target the underlying genetic cause by increasing survival motor neuron (SMN) protein production. These, combined with supportive care like physical therapy and respiratory support, significantly improve motor function and survival, especially when initiated early.

Kelo-Cote

Help your scar fade to feel your confidence grow.

KELO-COTE™ is an advanced formula silicone treatment which helps improve the appearance of hypertrophic and keloid scars and helps prevent them from forming.

Kelo-Cote™
Nizoral

Nizoral™ a medicated anti-dandruff shampoo.

Nizoral™ kills the fungus that can cause itchy, flaky scalps and dandruff. primora's association with the NIZORAL™ Shampoo brand is only applicable to APAC territories.

Nizoral™

Our trusted brands

Delivering proven healthcare solutions across multiple therapeutic categories

Kelo-Cote Scar Treatment

Kelo-Cote

Advanced silicone scar treatment

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Nizoral Anti-Dandruff Shampoo

Nizoral

Medicated anti-dandruff shampoo

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MacuShield Eye Health

MacuShield

Eye health supplements

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Amberen Menopause Relief

Amberen

Hormone-free menopause relief

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Forceval Multivitamin

Forceval

Complete multivitamin support

Learn more →
Ashton & Parsons Teething Relief

Ashton & Parsons

Traditional teething relief

Learn more →

BUILDING primoraS

Partners achieve more with Primora.

Building new partnerships enables us to achieve things that otherwise wouldn't be possible.

Our strategy

GROWING TOGETHER

People achieve more with Primora.

We know that working together brings a better outcome.

Join us

Natalie's career journey

Realising your potential

Assessing opportunities...

Achieving more

How we delivered for our shareholders in 2024

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Expanded gross margin. Increased investment behind our key brands

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Maintained underlying group profit

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Strengthened the skills, experience and expertise on the Executive Committee to align with the long term strategy

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Commenced work to adapt the Company's culture and capabilities to support our ambition to become a high-performing Consumer Healthcare Company

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Good progress made with developing and executing our sustainability strategy

Industry Insights

The Global Pharmaceutical Industry

The pharmaceutical industry is one of the world's most vital sectors, dedicated to researching, developing, and distributing medications that improve and save lives. With a global market value exceeding $1.5 trillion, it continues to grow driven by innovation, aging populations, and increasing healthcare awareness.

Consumer healthcare, our core focus, represents a rapidly expanding segment as people increasingly take proactive control of their health and wellness through over-the-counter products, supplements, and preventive care solutions.

Pharmaceutical Research
$1.5T+
Global Market Value
100+

Countries Served

7.2%

Annual Industry Growth

8B+

People Reached Annually

15K+

Products in Development

Market Dynamics

Key Industry Trends Driving Growth

Understanding the forces shaping the future of healthcare and pharmaceuticals

Aging Population

By 2050, the global population aged 60+ will double to 2.1 billion, driving unprecedented demand for healthcare products and chronic disease management solutions.

Self-Care Revolution

Consumers are increasingly taking control of their health with OTC products, supplements, and preventive care, creating a $450B+ consumer healthcare market.

Personalized Medicine

Advances in genomics and biotechnology are enabling tailored treatments, with gene therapies like Zolgensma revolutionizing disease management.

Emerging Markets

Rising middle classes in Asia, Africa, and Latin America are expanding healthcare access, with emerging markets growing at 2x the rate of developed regions.

Digital Health

E-commerce, telemedicine, and digital therapeutics are transforming how consumers access and purchase healthcare products globally.

Sustainability Focus

Environmental responsibility is becoming essential, with consumers and regulators demanding sustainable packaging, ethical sourcing, and carbon-neutral operations.

Why Choose Primora

Benefits of Partnering With Us

Discover why leading pharmaceutical companies and healthcare brands choose Primora as their strategic partner

Global Distribution Network

Access to established distribution channels across 100+ countries, ensuring your products reach patients worldwide efficiently.

Brand Growth Expertise

Proven track record of acquiring and growing healthcare brands, maximizing market potential through strategic marketing and positioning.

Regulatory Excellence

Deep expertise in navigating complex regulatory environments across multiple jurisdictions, ensuring compliance and market access.

Financial Stability

Strong balance sheet and consistent profitability provide the foundation for long-term partnerships and sustainable growth.

Experienced Leadership

Management team with decades of combined experience in pharmaceutical commercialization, M&A, and brand development.

Dedicated Partner Support

Personalized account management and responsive support teams ensure seamless collaboration and rapid issue resolution.

Innovation Focus

Continuous investment in new therapeutic areas and product development, staying ahead of market trends and patient needs.

Sustainability Commitment

ESG-focused operations with clear sustainability targets, aligning with modern stakeholder expectations and regulatory requirements.

Investor Relations

Invest in Healthcare Excellence

Primora Pharmaceutical offers investors exposure to the resilient and growing consumer healthcare sector. Our diversified portfolio, global reach, and disciplined capital allocation create sustainable long-term value.

Consistent dividend payments with progressive policy
Strong cash generation supporting organic and M&A growth
Defensive sector with recession-resistant demand
Clear strategy for margin expansion and portfolio optimization
£185M

Revenue FY2024

42%

Gross Margin

3.2p

Dividend Per Share

25+

Years Listed

Investment Case

Why Invest in Primora

Resilient Business

Healthcare demand remains stable regardless of economic cycles, providing defensive characteristics for investors.

Diversified Portfolio

Multiple brands across therapeutic categories and geographies reduce concentration risk and drive stable returns.

Growth Potential

Strategic acquisitions and organic brand development create multiple pathways for revenue and profit growth.

Shareholder Returns

Commitment to progressive dividends and disciplined capital allocation maximizes shareholder value creation.

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Listed on AIM

LON: APH